For my bachelor project I made a campaign and exhibition with the intention to raise awareness about the lacking quality of sustainability communication in marketing. The design and communication industry is the link between companies and consumers and is therefore the target audience for this campaign, in hope to educate and call upon a changed behavior in how we communicate sustainability – For a more transparent tomorrow. This fictive campaign is taking place at the Southern Sweden Design Days in Malmö, a design event for people in the industry where they can meet, get information and listen to professionals in the industry.


The chopped text is to illustrate the discrepancy between what we see and what actually is under the surface when it comes to sustainability in marketing. Want to know more about the project? Don’t hesitate to contact me.